Privacy Policy

The ITC Resource Center (the "Service") is a tractor-research site operated by TerraVox Manufacturing LLC, doing business as Innovative Tractor Components Company ("we," "us," or "our"), reachable at itcusa.com/resource. We publish tractor specifications, comparisons, videos, and buying guides, and we offer optional user accounts (for example, to get one of our free guides by email).

This Privacy Policy explains what information we collect when you use the Service, how we use and share it, and the choices and rights you have. It applies to the public Resource Center only. It does not cover our online store, our dealer tools, or any separate site or service that has its own privacy notice.

By using the Service you agree to this Policy. If you do not agree, please do not use the Service. The Service is intended for a United States audience and for people 18 years of age or older (see Section 11).

Information you give us

• Account details. If you create an account, we collect your name and email address, and, for email and password sign-in, a password. Your password is stored in hashed (scrambled) form by our authentication provider, and we never see it in readable form. You can also sign in with Google, in which case Google shares your basic profile (name and email) with us.
• Builder requests. If you ask for a quote, email yourself a build, or request an evaluation from our 3D accessory builder, we collect your name, email address, phone number, and the build itself (its parts list and prices). For an evaluation we also collect your answers about your tractor and loader, how you use it, what you want to carry, any concerns, and any measurements you give. We use that phone number to call you about the build you asked us about.
• Marketing emails (optional). If you opt in to our marketing emails (for example, by ticking the box on a builder form and confirming it through the link we email you, signing up in our store, or agreeing when you pick a free guide), we record that you agreed and when. For the builder box and free guides, we also record the exact words you agreed to.
• Emails you request. If you email yourself a comparison or ask us to add a tractor model, we collect the email address you enter and the content being sent (such as the comparison).
• Messages to us. If you report an error or contact us, we keep what you send so we can respond.

Information we collect automatically

• Usage and device data. Pages you view, links you click, the pages that referred you, and general device and browser information, collected through our own first-party analytics so we can understand what is useful and improve the site.
• Session identifiers. A random per-visit identifier stored in your browser (via local or session storage) to keep your session working and to group your activity within a visit.
• Build ID (3D accessory builder). The builder keeps a random build ID in your browser's local storage. The short build code in the builder's menu comes from it, so when you read that code to ITC support we can find your build and, while we talk, send changes to your screen for you to load or keep. The build ID is sent with the builder's usage data, so it links your builder visits from the same browser, and if you send a request from the builder (a quote, an emailed build, or an evaluation) it can be connected to the contact details you give us. If you place an order in our store from the same browser, or with an email address you gave us in the builder (or that we sent a build to), your builder use and requests can be connected to that order. The ID itself is random and says nothing about you. It stays in your browser until you clear this site's data, which resets it.
• IP address and approximate location. Your IP address is processed when you connect. We generally do not store it in raw form for analytics or ads. Instead we convert it into a one-way "hashed" identifier used to prevent abuse, rate-limit requests, and cap how often you see the same ad. This hash cannot be reversed back into your IP.
• Anti-spam signals. On forms we use Cloudflare Turnstile, which checks whether a submission is likely automated.

Information from third parties

If you sign in with Google, we receive your basic profile as described above. We do not buy personal information about you from data brokers, and we do not enrich your profile with outside data.

We do not store sensitive personal information such as government IDs, full payment card numbers, precise geolocation, health, or biometric data on our own systems.

We use the information above to:

• provide the Service, including tractor specs, comparisons, videos, and articles, and to run your account;
• send the emails you specifically request (a free guide, a quote, your saved build, a comparison, a model request);
• call you about a build you asked us about, using the phone number you gave us on the builder form;
• send you marketing emails (news, new products and deals) only if you opted in, each with an unsubscribe link;
• keep the Service secure by detecting and preventing abuse, spam, fraud, and automated attacks, and by enforcing rate limits;
• measure and improve the Service using aggregated, first-party analytics;
• select and measure ads based on page content (see Section 5); and
• comply with the law and enforce our Terms of Service.

We do not use your information to build advertising profiles about you, and we do not make decisions that produce legal or similarly significant effects about you using automated processing alone.

We keep tracking light and first-party:

• What we use: your browser's local and session storage to keep you signed in, to hold a per-visit analytics session identifier, and, in the 3D accessory builder, to keep your build and its build ID (see Section 2), plus the anti-spam check described above.
• What we do not use: we do not use Google Analytics, the Facebook or Meta Pixel, or any other third-party advertising or analytics trackers on the Resource Center, and we do not set third-party advertising cookies.

Because our analytics and advertising are first-party and do not share your data with outside trackers, there is nothing here that sells or shares your information through cookies. If your browser sends a Global Privacy Control (GPC) or "Do Not Track" signal, there is no third-party sale or sharing for it to stop. We still honor GPC as an opt-out request where required by law (see Section 10).

Some pages show ads, including ads for our own products and ads from third-party advertisers. Our advertising is contextual, not behavioral:

• Ads are chosen based on the page you are viewing (for example, the tractor make and model), not on a profile of who you are or your activity across other sites.
• To avoid showing you the same ad too many times, we use the one-way hashed identifier described in Section 2. This is not shared with advertisers.
• Advertisers receive aggregate performance information, such as how many times an ad was shown or clicked. They do not receive your name, email, IP address, or any identifier that singles you out.
• Ads are clearly labeled, for example "Sponsored" or "ITC Product."

We do not sell your personal information and we do not share it for cross-context behavioral advertising.

We share information only in these situations:

• Service providers. Companies that run parts of the Service on our behalf, under contracts that limit them to that purpose: hosting (Vercel), our database and sign-in (Supabase), transactional email delivery (Resend), marketing email, only for people who opted in (Klaviyo), and anti-spam (Cloudflare). Embedded videos are served by YouTube and Google when you play them.
• At your direction. When you email yourself or someone else a comparison, we send it to the address you provide.
• Legal and safety. When we believe disclosure is reasonably necessary to comply with the law, respond to lawful requests, enforce our Terms, or protect the rights, safety, and security of our users, the public, or us.
• Business transfers. If we are involved in a merger, acquisition, financing, or sale of assets, information may be transferred as part of that deal. We will require the recipient to honor this Policy or notify you of any material change.

We do not sell your personal information, and we do not share it for targeted advertising.

We keep personal information only as long as we need it for the purposes in this Policy:

• Account information for as long as your account is active, and for a reasonable period afterward for legal, security, and record-keeping needs.
• Marketing consent records (that you agreed, when, and where we have them, the exact words) for as long as you stay subscribed and for a reasonable period afterward, as proof of your consent.
• Email-send records (such as a comparison you emailed) for a limited period to operate and troubleshoot the feature.
• 3D builder records (the build you made, how you used the builder, and its build ID) for as long as they help us support your build and improve the builder. ITC support can look a build up by its code for 30 days after you last used the builder, and we remove the build ID from our records 90 days after you last used it.
• Analytics and hashed identifiers in aggregated or de-identified form, which we may keep longer because they no longer identify you.

When we no longer need information, we delete it or de-identify it.

We use technical and organizational safeguards appropriate to the sensitivity of the information, including encryption in transit, one-way hashing of passwords (handled by our authentication provider) and of abuse-prevention identifiers, access controls, and reputable infrastructure providers. No method of transmission or storage is perfectly secure, so we cannot guarantee absolute security, but we work to protect your information. If a security breach ever affects your personal information, we will notify you and the appropriate authorities as required by law.

No matter where you live, you can:

• Access or correct your account information from your account settings, or by contacting us.
• Delete your account and information. To request deletion, email us at privacy@support.itcusa.com from the address on your account and we will delete your account and associated personal information, except anything we are required to keep by law.
• Control emails. Marketing emails go only to people who opted in (for example, with the box on a builder form, a sign-up in our store, or by agreeing when you pick a free guide). Every marketing email has an unsubscribe link, and you can also email privacy@support.itcusa.com to stop them. Emails you request (a quote, your saved build, a comparison) are one-time sends.

We will not discriminate against you for exercising any of these rights.

If you are a California resident, the California Consumer Privacy Act, as amended, gives you specific rights. This section is your notice at collection and your rights disclosure.

Categories of information we collect

We collect this information from you directly, from your device automatically, and from Google (for sign-in). We use it for the purposes described in Sections 3 through 6 and disclose it only to the service providers in Section 6.

Your California rights

• Know or access the categories and specific pieces of personal information we have collected about you.
• Delete personal information we have collected from you, with limited legal exceptions.
• Correct inaccurate personal information.
• Opt out of sale or sharing. We do not sell personal information and do not share it for cross-context behavioral advertising, so there is nothing to opt out of. You may still submit a request, and we honor Global Privacy Control signals.
• Limit use of sensitive personal information. The only sensitive personal information we handle is your account login credentials, which we use solely to sign you in and secure your account. We do not use sensitive personal information to infer characteristics about you, so this right does not apply.
• Non-discrimination for exercising your rights.

To exercise these rights, email privacy@support.itcusa.com. We will verify your request using information associated with your account. You may use an authorized agent, who must provide proof of authorization. We will respond within the timelines required by law.

The Service is intended for adults and is not directed to children. You must be 18 or older to create an account or use interactive features. We do not knowingly collect personal information from anyone under 18. If you believe a minor has provided us information, contact us and we will delete it.

The Service links to and embeds third-party content, most notably YouTube videos, along with links to manufacturer sites, dealers, and our own store. When you interact with that content, the third party's own privacy practices apply. Playing an embedded YouTube video, for example, involves Google. We do not control these third parties, and we encourage you to review their privacy policies.

We operate in the United States, and our providers process information in the United States. If you access the Service from outside the United States, you understand that your information will be transferred to and processed in the United States, where privacy laws may differ from those in your location.

We may update this Policy from time to time. When we do, we will revise the "Last updated" date above, and for material changes we will provide a more prominent notice. Your continued use of the Service after an update means you accept the revised Policy.

Questions about this Policy or your information? Reach us at: